UpWall - Family wall contractor

Family-owned wall panel installer in South Florida needed a site that looks like the craft - motion-rich hero, before/after slider on every category page, custom-built rather than Webflow templated. Shipped the full brand: TV walls, accent walls, headboards, home gym walls - each with its own category page, gallery of completed work, dedicated SEO. Backend wired with HomeAndConstructionBusiness JSON-LD (geo, opening hours, service area covering Miami-Dade through Palm Beach), FAQPage markup, breadcrumbs, custom 404 matching the design language. Adaptive nav with blurred backdrop, scroll-driven reveals on every section. Conscious choice: no lead forms - clients message WhatsApp, SMS, or call directly. Conversion rate up, friction down. Built end-to-end in 4 days.